Friday, May 4, 2012

Target Takes Miami

Target has launched designer lines in the past and now they are taking on a new twist on the collaboration concept: the ubiquitous mass retailer is collaborating with independent boutiques from around the country to bring their unique merchandise to a Target near you. 
On May 6th, The Webster,  a chic, high-end boutique in Miami, will bring its fashions to Target stores. The Webster was co-founded by Laure Heriard Dubreuil, who was a merchandiser for YSL in Paris until opening the store in 2007. Here is a peek inside their Miami boutique:


The Target line will include fashion for women, men and children and the inspiration is vintage wallpaper prints, the Caribbean and art deco elements.  The prices will range from $7.99 to a high of $49.99.   Dubreuil loves timeless clothing and has stated, "I don't want to put things in the store that are so fashion forward that they are out of style in a month.  I want someone to be able to give these clothes to their daughter."

The line includes clothing, swimwear and accessories including The Webster's noted Tropicana prints and lady-like dresses, hats and cardigans.  For spring, Ms. Dubreuil loves "prints - floral, tropical.  It's all about mixing and matching and pairing things that don't necessarily match."
In an feature from Forbes magazine, Dubreuil demonstrated how items from the Target collection can be mixed-and-matched with high-end pieces to create a totally unique look. In the image below, Dubreuil is wearing a Céline skirt, Céline shoes, Balenciaga t-shirt, a Hermès bag and a Rolex watch, all topped off with a The Webster at Target cardigan, which will retail for $32.99.
Maybe we are partial for palm prints since we reside in SW Florida, but this palm tree print dress looks especially intriguing:

Also coveting these totes:

And the color-block cardigan so admirably modeled by Dubreuil above:



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