Thursday, August 30, 2012

Hey, Big Spender!

Vera Wang and some of the other biggest names in fashion are all over 45!

When it comes to style, guess who are the big spenders? 

 AARP The Magazine's September 2012 issue reports that the big spenders for apparel are women in the 45-plus age range.  In fact, mature women spent $42.8 billion on apparel for the year ending April 2012. That's some serious spending!

George Simonton, a designer and professor at the Fashion Institute of Technology in New York City, says that these sales are boosting the appeal of older designers. 

It's amazing to note that such iconic designers as Ralph Lauren (age 72), Giorgio Armani (age 78) and Oscar de la Renta (age 80) are all over 70 years of age. 

Other designers in the 45-plus age range include some of the absolute biggest names in fashion, such as Vera Wang, age 63; Isaac Mizrachi, 50; Diane Von Fursternberg, age 65; Michael Kors, age 53; Christian Louboutin, age 49; Donna Karan, age 63; and Karl Lagerfeld, age 78.

It seems that some of the most coveted designers and some of their most loyal (and deep-pocketed!) customers are over age 45!

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